The New Physician Magazine
The New Physician (TNP), AMSA’s four-color, award-winning magazine, is published six times annually and provides our 42,000 readers with the information they want and need to know: applying and getting into residency, choosing a specialty, studying abroad, managing debt, understanding trends in medicine, working with new technologies, serving the needs of patients, taking care of themselves and much, much more. The brand loyalty you establish with them now will last their entire professional careers.
“I think it is a great magazine for people within the medical field. As a premed student, it is always inspiring and motivating to read about medical students’ stories and their accomplishments around the world. Thank you!”
AMSA is the oldest and largest independent association of physicians-in-training in the United States. Founded in 1950, AMSA is a student-governed, non-profit organization committed to representing the concerns of physicians-in-training.
AMSA is committed to improving medical training as well as advancing the profession of medicine, and focuses on four strategic priorities: quality, affordable health care for all; global health equity; enriching medicine through diversity; and professional integrity, development and student well-being.
TNP’s AVERAGE PRINT CIRCULATION: 28,000
The New Physician readership includes premedical and medical students, interns and resident physicians. It also includes university and medical school faculty, administrators, deans, libraries, hospitals and AMSA alumni. Some 3,000 international medical students read The New Physician as well.
"The New Physician is a good resource for young people in medical school or undergraduate programs. All medical students should read it to learn more about the myriad of professions available in their field. Undergraduate students can read it to make a more informed decision as to whether or not medicine is the right career choice for them."
Engaged and Loyal Readers
Your message will be seen by more than 42,000 readers who look forward to receiving and reading each issue of our award-winning magazine. More than 96 percent of readers agree that The New Physician is an informative and entertaining read for future physicians. Your message will be associated with something positive in their hectic lives.
TNP readers, including AMSA members, find great value in the pages of each issue. More than 70 percent say they save at least one issue, and 20 percent say they save more than a full year’s worth of magazines. Your ad will be seen again and again.
“TNP is one of the few magazines I really look forward to reading. It has kept me tied into physician activism and public health and reminded me of the wider world of health care, which is easy to lose sight of in the midst of medical school.”
Advertise With Us, Get a Response
Our readers will respond to your message or product. Almost one-third report they’ve taken some type of action after seeing an advertisement in The New Physician.
Readers appreciate large, colorful, eye-catching ads that offer discounts, coupons and promotions. Show them how they can get in touch with you, and you’ll hear from them.
The New Physician’s readers are also smart and discriminating consumers. They want to learn all they can about your products and services. Use your advertisement to educate them on why your opportunities, programs, products or services are valuable.